It’s been awhile since I’ve posted a book review, and even longer since I’ve actually read a whole book. The new year has hit with a vengeance including a new role and new responsibilities and the addition of two more clients. I’m not complaining, it would be silly with the #oneword2018 Ready to complain about new things. 🙂
At some point I’ll need to catch up to hit my reading goal for the year, but for now, I’m thankful for a little required work reading.
DotCom Secrets by Russell Brunson is a book that focuses on the evergreen marketing principle of click funnels. Now, I’m the first to admit that I’m not a salesperson. I love opportunities to share my about favorite books, music, recipes, and people, but when it comes to selling, I find the desire to run dominates my emotions.
If you are like me, then you might find the click funnel approach to be an interesting opportunity for growth with your business ventures. Still, I should warn you. Brunson is a natural salesman and at times his stories rubbed me the wrong way. I wanted additional details included with his personal anecdotes because his examples seemed far-fetched. But here’s the thing. Brunson is a proven success in the digital marketing world and his theories have worked for a huge variety of businesses of all sizes.
Brunson’s strategy relies on:
- continuing to offer excellent products or services
- transparency and honest sales practices
- a solid understanding of the value of the services and products you offer
By building out a graduated scale of services within your industry niche you can provide a range of services from free-exclusively priced for your customers. The funnel principle is applied because not everyone will stay at the free level, and not everyone will pay for the highest tier of services. But as you build your funnel you will create a combination of passive and active income with a consistent supply of new clients still having the ability to find you through search.
The best part of the click funnel strategy is that the few limitations you will encounter are likely to be solvable by expanding your creativity.
This book is a quick read and true to his word Brunson offers free templates to help you get started. If you are a small business owner or entrepreneur looking for a fresh way to do business consider giving DotCom Secrets a read.