I can’t believe it’s almost the end of May and we’re still dealing with quarantine rules in Illinois. While hopeful news trickles out randomly, it’s challenging to keep the days straight. Regardless there are some great things to reflect on this month for May 2020 Share Four Somethings.
In May I loved getting out and enjoying the fresh air. I was able to use my new camera lens for the first time and took some nature photos. Even though the lens is for football games I need to start practicing some time! Fingers crossed I’ll be out of the field in a few months snapping pictures of my favorite team in orange and black.
For work we’re reading Seth Godin’s book This is Marketing. I adore Seth’s perspective on marketing. It’s about serving your ideal buyer to the best of your ability rather than hustling or selling. Here’s an excerpt:
No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning–deciding not only who it’s for, but who it’s not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
If you have a business or side hustle of any size this is a must read.
We celebrated our son’s 15th birthday this month. It’s hard to believe it’s already been 15 years, that is until I stand next to him and he towers over me. While it wasn’t the birthday I’d hoped to celebrate with him, I’m thankful he’s healthy. It’s amazing to reflect on the past fifteen years and think about all the funny moments we’ve had together.
Early in May I submitted my first manuscript for publication! I’m so excited to finally move forward with this project that I’ve worked on for over two years. If it wasn’t for my monthly Mastermind meetings as well as some amazing support from friends and family this dream would still be floating in abyss.
Over the next few weeks, I’ll reveal my book cover, announce my preorder giveaways (which are awesome), and share a lot more about this book that has been one of the most difficult things I’ve completed. Because of that, I’m so proud of the final product and I can’t wait to put the finishing touches on it!
What are you up to this month? I’m linking up with Heather Gerwing for another month of Share Four Somethings. Join us over on her blog!